Fender American Vintage Reissued. In late 1981 Fender hired Dan Smith to head up marketing and help turn Fender's quality issues and sales.Dan Smith's goal was to restore the confidence of the dealers and guitar players in Fender once again. Dan Smith, with Fender's approval, shut down the Fender plant and spent 2 years or so to training what employees how to build a good quality guitar.
Dan Smith, with the help of John Page, proceeded to work on a reissue of the most popular guitars of Leo Fender's era. They decided to manufacture a 1957 and 1962 Stratocaster along with the 1952 Telecaster. This project was very important and critical to the survival of Fender. These first few years (1982 - 1984) of reissues are some of the finest to ever leave Fender's factory. For the entire story we suggest you read the book, The Fender Stratocaster by A. R. Duchossoir.1982 was the first year Fender produced the American Vintage Reissue series and the first guitars had some unique idiosyncrasies. They also used plastic wiring and only switched to cloth in the very late '82 to early '83 models. The red bobbin pickups were also used in some of the very early models.
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